World Plant Milk Day which takes place on August 22nd has much to celebrate this year, with over 25% of Brits now regularly buying alternative milks, and sales across the category predicted to double by 2025.
It continues to grow in response to an increasingly wide and adventurous consumer base – well beyond the original vegan community – who have ever higher expectations from their plant-based products.
The result is exciting and prolific innovation and a marketplace that is growing to bewildering proportions, from the staple oats, soy, almonds, rice and coconut, to a wealth of other nuts, grains, legumes, even tubers. Ever more delicious, nutritious reasons to make that switch, then!
As the newest kid on the plant milk block we are proud that our Bright Barley drinks are a UK first: a range of vegan shakes made from the supergrain, barley. This fibre rich, beta-glucan packed, low fat, nutri-bomb of a grain has fuelled physical excellence across millennia, including the Egyptians, the Greeks and the Romans. Roman gladiators were, in fact, called hordearii, or ‘barley-eaters’.
In celebration of World Plant Milk Day we have joined up with some fantastic brands to offer you a chance to win a bundle of vegan goodies including:
Bright Barley drinks – try all 3 of these refreshing plant based mylk shakes – chocolate, salted caramel and coffee – packed full of fibre, low in fat and with added vitamins.
Luisas Vegan Chocolates – an award-winning selection of bean to bar vegan chocolate – including ‘Casholate’, a creamy vegan alternative to milk chocolate; a 72% Madagascan bar and their brand new product Hazolate.
Vegan Organic Marshmallows from The Marshmallowist who whip up light, gourmet mallows in delicious innovative flavours
Dr Vegan – all important Vitamin D tablets and a smart tin to keep all your vitamins in
Red Velvet Beetroot Blend from Superlatte who make delicious plant based, superfood latte blends
To enter simply head over to our Instagram account @brightbarleydrinks and follow the comp instructions there – good luck! Hurry competition ends on Friday 21st August – with a winner being announced Sunday 23rd.
#bringingbarleyback #theoriginalalternative #oldgrainnewtricks #fibrepower