We’ve just entered our Bright Barley Chocolate & Coffee mylk drinks in for a Great British Food Award and we’re keeping everything crossed that they’ll love them as much as we do!
Bright Barley is the first plant-based milk to hit the UK market using the ancient, yet forgotten supergrain, barley. Bright Barley’s trailblazing range is all-natural, using organic barley syrup, barley flour and agave syrup; in a ready-to-drink, resealable, single serve format, making them ideal on-the-go refreshment.
It’s the brainchild of a recent Cambridge University Environmental Policy graduate, Jiali Jiang, Bright Barley drinks have sustainability at their core; meaning sourcing local ingredients wherever possible and using British, independent suppliers and producers at every stage.
Here’s a little reminder about the Chocolate & Coffee varieties:-
A low fat source of fibre, added calcium and Vitamins D and B12, in a delicious, nutritious, refreshing drink, underpinned by the unique nuttiness of barley in the Chocolate mylk drink.
The Coffee mylk delivers a Colombian Arabica bean coffee punch, plus a low fat source of fibre, added calcium and Vitamins D and B12; all in a delicious, nutritious, refreshing drink, underpinned by the unique nuttiness of barley.
Thanks to @ElizabethJeffs for the photo
Both come packed with innovation, sustainability claims and have a broad consumer appeal, from picnic treat to health & wellness go-to. And the whole is topped off by strong, witty, bold branding, for a brand with bags of personality and fun, as well as a conscience and vision.
We’ll find out if we’re successful in a couple of months, so please keep your fingers crossed for us!